A Basic Outline Of Affiliate Marketing
August 11th, 2009 | by PLRMan |
Affiliate marketing is a type of marketing that takes place online where an online merchant gives a small amount of money to a website it’s affiliated with for each customer they draw to make a transaction on the business’ website as a direct result of the affiliate website’s efforts.
While a good number of e-tailers fail to see affiliate marketing as a viable marketing practice, affiliates are more often than not part of a merchant’s online marketing program. The truth is, many e-tailers have embraced affiliate marketing because it rewards marketers only when they generate revenue. Also, affiliate marketing works alongside the other more mainstream marketing practices such as search engine optimization, bookmarking and PPC marketing. It can also involve using Master Resale Rights
Arguably, affiliate marketing has a greater impact when used alongside other internet marketing methods including: bookmarking, Google Adwords and display advertising. Websites using Web 2.0 practices, like blogging, user communities and RSS feeds have integrated affiliate marketing methods with great success as well.
The structure of affiliate marketing networks varies. Most are one-tier and pay affiliates commission based on a hierarchy of partners and sub-partners. Some employ two-tier programs, but this is rare There are also far less requirements of becoming an affiliate, which separates them from the likes of multi-level-marketing (MLM) schemes.
As far as affiliate compensation, it is commonplace for merchants to use the cost per sale (CPS) method. Here is how the process works: if a customer clicks on a link to the merchant at the affiliate’s site and subsequently purchases goods or services from the merchant, the affiliate marketer gets a commission of the sale. Cost per mile are previously used compensation methods that have become virtually extinct in affiliate marketing.
“Survival of the fittest” is the only real or effective regulating concept currently in place in the world of affiliate marketing. Those affiliate marketers who do well work as homesteaders much like their predecessors in the “Wild Wild West” which may account for the many failed attempts at creating an industry-wide school of best practice for affiliate marketers.
I believe that almost anyone can be an affiliate marketer at the comfor of their home. I personally know many successful marketers who are affiliates so there is no reason why you cannot do it.

